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How to compare Sanity SEO plugins

Choose a Sanity SEO plugin by looking at the complete workflow: editor fields, social metadata, structured data, AI support, audit tooling, CLI coverage, frontend helpers, and licensing.

Read public vs pro Quick start

Benefits

Evaluate the whole workflow

Metadata fields are only one part of SEO. Compare previews, structured data, dashboards, exports, and frontend rendering too.

Prefer transparent tradeoffs

sanity-plugin-seofields is a strong fit for teams that want a broad SEO toolkit inside Studio.

Avoid needless complexity

For a tiny project that only needs one title field, a custom schema might be enough.

How it works in Sanity

List required fields

Decide whether you need meta tags, social cards, robots, canonical URLs, hreflang, and custom meta attributes.

Check rendering path

Make sure the plugin provides helpers for your frontend, not only Studio inputs.

Check audit needs

If many editors manage many pages, dashboard scoring and exports matter more than they do for a small site.

Code examples

What a complete setup can look like

import seofields from 'sanity-plugin-seofields'
import { schemaOrg } from 'sanity-plugin-seofields/schema'

export default defineConfig({
  plugins: [
    seofields({
      seoPreview: true,
      metaTagsPreview: true,
      dashboard: { enabled: true },
    }),
    schemaOrg(),
  ],
})

Frontend helper check

// Next.js App Router
import { buildSeoMeta } from 'sanity-plugin-seofields/next'

// Astro, Nuxt, Vue, SvelteKit, Remix, custom renderers
import { buildSeoHead } from 'sanity-plugin-seofields/head'

Comparison areas

Area	sanity-plugin-seofields	What to compare
Core meta fields	seoFields and baseMeta cover title, description, image, keywords, canonical URL, robots, and custom meta attributes.	Check whether a plugin supports both full and lightweight field sets.
Open Graph and X Cards	Nested openGraph and twitter objects support channel-specific copy, card types, handles, uploaded images, and image URLs.	Social previews often need separate fields from search metadata.
Schema.org JSON-LD	39 Schema.org types with Studio schemas, React components, and JSON-LD builders.	Compare type coverage and whether editors can maintain structured data safely.
AI and previews	AI generation, SEO preview, meta tags preview, focus keyword, and GEO checklist features are available.	Decide whether your team needs content assistance or only storage fields.
Auditing and exports	Licensed SEO Health Dashboard adds scoring, filters, issue lists, and CSV/JSON exports.	Useful for larger sites, migrations, agencies, and recurring audits.
Frontend and CLI	Next.js helpers, framework-neutral head helpers, Schema.org builders, and CLI audit commands.	Verify that SEO data can be rendered and checked outside Studio.

FAQ

When is sanity-plugin-seofields a good fit?

It is a good fit when you want SEO fields, social cards, Schema.org JSON-LD, previews, frontend helpers, CLI support, and optional dashboard audits in one plugin.

When might it be too much?

If a small internal site only needs a single title and description field, a hand-written schema object may be simpler.

Does the plugin require a paid license?

Core fields and many helpers are public. Paid features such as the SEO Health Dashboard require a project license.

Should I compare competitors by name?

A practical comparison should focus on categories and fit: field coverage, structured data, previews, frontend helpers, audit tooling, support, and licensing.

Compare against your actual workflow

Start with the public vs pro page, then install the plugin in a branch and verify the Studio and frontend flow.

Public vs Pro Quick start